The MAX is the most advanced version of the InStyler rotating iron yet. The 2-way rotating barrel's innovative technology allows for change of direction with a simple double-click of the barrel for maximum results by rotating in the natural direction of your hair. With a tourmaline ceramic smoothing plate, dual rotating barrel and ionic bristles, the MAX straightens, curls and styles hair perfectly every time. Straighten even the toughest, most coarse hair and still get fullness and style without the stick-straight flatness of a flat iron. Curl your hair by wrapping it around the rotating polishing cylinder. Get lift and fullness right from the root. Get a sexy flip in seconds. With the MAX's patented design, your hair won't get flattened and baked by the extremely intense heat of a flat iron or other hot tools. The MAX uses less heat than traditional hot tools, and delivers better results. The secret lies in its rotating heated polishing cylinder, tourmaline ceramic floating plate and four rows of precision-aligned bristles. When you run the MAX rotating hot iron through your hair, the first set of bristles gently sort and separate your hair strands. Then, the rotating heated polishing cylinder gently glides over your hair, polishing, straightening, and styling each strand. Finally, the second set of bristles puts the finishing touch on your hair, leaving you with shiny, silky hair. The MAX has a 30 second rapid heat-up and automatic safety shut off. There are multiple heat settings for fine, medium and thick or coarse hair. Included with the MAX is the heat shield and heat mat.